Create an Instagram schedule based on your own data Sometime after dinner time would be good. You should post content on Instagram on Tuesdays, Wednesdays, and Thursdays.Īs for the time, most of the data we have seems to indicate that 10 AM to 2 PM is a great time to be posting on IG.Īnd if you absolutely have to, you can post later in the evening as people are winding down from work and getting ready to turn in for the night. Mid-week seems to be the sweet spot for many. Nobody thinks that you should post content on Saturdays and Sundays since Instagram doesn’t have as many users on those days. What we can say with certainty is that weekends are definitely off the table. How do we make sense of this contradicting data? Let’s try to average it out. This scheduling platform says that the best time to post is 11 AM on Wednesdays. So what about Hootsuite? What’s their take on the best time to post on Instagram? Based on its data, B2B organizations have higher click-through rates between 12 PM and 1 PM, 5 PM and 6 PM, as well as 8 PM and 9 PM.Īnd according to HubSpot, the best day to post is Friday. However, it says that the right time to post is actually between 1 PM and 5 PM. HubSpot, on the other hand, agrees that the best days to post on Instagram across industries are weekdays.
It adds that the best day to post is Tuesdays with Sundays being the worst day since Instagram barely gets activity by the end of the week.
Sprout Social says that the best time to post is Monday through Friday at 11 AM. When to post according to social media schedulersĮven social media scheduling platforms are split on when’s the right time to post on Instagram. When data from 2,958 Indonesian food brands were analyzed, researchers found that the ideal times to post are during breakfast and lunch on weekdays. The ideal time to post on Instagram changes depending on where you are in the world. However, these recommended hours are just for the US market and very broad in terms of industry type. However, you’d want to post more than once per week to get the most engagement rate out of your followers. What else can you do to get better Instagram engagement?Īccording to Influencer Marketing Hub, the best time to post on Instagram is between 2 PM and 3 PM on Thursdays, 11 AM on Wednesdays, and 10 AM on Fridays (US Central Time).Īs for the best day to post on Instagram, that would be Thursday.Other factors to consider when scheduling an Instagram post.How to find the best times to post on Instagram.Create an Instagram schedule based on your own data.
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