Pinterest offers a really amazing tool called Pinterest Trends, which they have just updated to make it even more useful. If this feels overwhelming, don’t let it discourage you- even 1 Pin per day is better than nothing! 5. The amount you Pin will depend on the amount of content you have (and the time you can invest in your strategy), but between 3-10 Pins/day is a good guideline. fresh, relevant, aesthetic) content, rather than simply a high volume of Pins. The emphasis now is on Pinning high quality (i.e. Focus on quality over quantityīecause repinning is no longer a best practice, we don’t need to Pin nearly as much as we did in the past. Check out these posts to learn more about how to find keywords and where to use them. Pinterest is a visual search engine, so the key to getting your content discovered by your audience is to do your keyword research and use keywords throughout your account and content. This tip isn’t a new one, but it can never be emphasized enough. Looking for more Pinterest tips? Grab The FREE Beginner’s Guide to Pinterest Marketing 3. They can be a game changer when used correctly! While these aren’t a fit for every niche, you should definitely be experimenting with them to see if they work well for your brand. In the last couple of years, Pinterest has introduced two new Pin styles: Video Pins and Idea Pins. Being successful on Pinterest today means focusing on fresh Pin content- rather than pinning the same things over and over, create 7-10 unique Pins per piece of content (blog post, podcast episode, etc.), Pin them, and then move on to your next piece of content. Gone are the days when Pinterest wanted us repinning our content over and over. The Pinterest marketing of today looks a lot different than it did a few years ago, and in this post I’m sharing the 5 essential Pinterest marketing tips you need to create a successful strategy in 2023.
Like any platform, Pinterest is constantly changing and evolving, and the key to creating a successful Pinterest marketing strategy is to stay on top of the ever changing updates and best practices.
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