"We're continuously looking at ways to exceed the expectations of our customers and partners, which is why we're excited to be launching one of our biggest fall seasons ever in Canada," says Richard Burjaw, vice-president marketing, Starbucks Canada. "We are excited to hear back what further customer and partner customization coconut milk inspires," she says, in a statement.Starbucks has launched one of its biggest fall lineups in its Canadian history, featuring more than a dozen new offerings including the return of the iconic – and now more pumpkin-y – Starbucks Pumpkin Spice Latte the availability of new Starbucks Single Origin Sumatra Coconut Beverage and a brand new selection of premium lunch and pastry offerings giving Canadians more delicious reasons to enjoy food at Starbucks. What's more, coconut milk isn't limited to coffee, notes Christine Barone, vice president of brewed espresso at Starbucks. "It's pretty hip to be using coconut or almond milk." But there can also be a coolness factor to ordering dairy alternatives, she says. "A lot of people are vegan or living a vegan lifestyle," says Overton. says Melody Overton, who writes the StarbucksMelody blog that is not affiliated with the chain. Offering an option like coconut milk is just the kind of thing that can help to separate Starbucks from its rivals. Keeping customers happy is huge for Starbucks - including consumers who are vegan or lactose-intolerant. The alternative, non-dairy proposal has received more than 84,000 "votes" from consumers on the Starbucks customer idea site, Gould says. In fact, providing a non-dairy alternative to dairy and soy is the second-most-requested customer idea that the company has ever received on its online platform for consumer suggestions,, says spokeswoman Sanja Gould.
The move comes amid a flurry of customer requests.
The new coconut milk is certified vegan and made from single-origin coconuts from the tropical Indonesian island of Sumatra. That's what it also charges for soy milk. 17, the coffee giant will begin to offer coconut milk - Starbucks Single Origin Sumatra Coconut Milk - nationally as a non-dairy option, for an extra 60 cents. Starbucks is about to sell yet another thing to stir into your brew: coconut milk.īeginning Feb.
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